So I feel like a little explanation may be in order. Why the name change to Awesome Wonder Studio? First, I’d been contemplating changing the name of my business for a while. Cowdreybunga was fun, but it was hard for people to spell and pronounce, and all the cool kids nowadays don’t get the cowabunga reference. The Ninja Turtles aren’t as popular as they used to be. I’ve also been thinking about venturing into other areas with the creative work I do. Shifting from being so service oriented to working on producing projects and products that I’ve had in my head for a long time. I wanted to start being a creator, not just an interpreter.
All that said, it just really felt like the time was right to change things up a bit. I wanted a name that was still fun and still went well with the ThunderPencil logo. I explored all kinds of names. I’ve helped name hundreds of products and services over the years, and it’s never easy. But when it comes to your own personal company, it’s really, really tough. The name had to evoke a sense of marvel (that name is taken) and creativity but I also wanted it to speak to the overwhelming joy I get from the creative process. And then there was the idea of excitement and getting hit with those inspired ideas from out of nowhere.
So I looked at things like Thunderbolt (taken), Wonderbolt (taken by a My Little Pony character?!), and some even weirder options. I got into that same overcomplicated, hard-to-spell, hard-to-say trap you always do when naming things. I knew this one needed to be pretty transparent and easy to say and spell. It was getting challenging.
Then it hit me. For some reason I found myself humming the song “How Great Thou Art” one day. I’ve been a Christian pretty much my whole life, not always a good one but that’s another post, but I’ve known this song since I was a wee bairn. One of the lines ran through my head, “when I in awesome wonder, consider all the works (worlds) Thy hands have made.” And that was it. In Awesome Wonder. That’s the message in the name.
Over the years I’ve become quite the sarcastic, snarky cynic. And it’s affected my creativity. So I needed a shift in my attitude, my mental state, my faith. I want to view the world and all of creation with awesome wonder. To be fascinated by the miraculous things, to have childlike approach to imagination. To tap back into that kid who could spend days at a time dreaming up new ideas and stories. And lastly to pay homage to the ultimate Creator in a subtle not overly preachy way.
That’s why the name change. It’s a little bit practicality and a little bit epiphany and hopefully a new approach to creativity. Be on the lookout for some new stuff – sketches, blog posts, ideas. I’m still doing the freelance work, but I’ll be devoting more time to making things and putting together original work. Hope you enjoy it as much as I’m going to.